Need an energised organisation or brand?

We have the employee engagement platform and the formats just for that. #weareherculean

"In the age of Digital Transformation, people engagement should be our number one priority." Satya Nadella, CEO Microsoft

"An inconvenient truth: 87% of employees are currently not engaged or even disengaged." Source: Gallup 2018

"The pursuit of happiness is serious business. The sustainable development goals should work as our compass." General Ban Ki-Moon, UN Secretary 

Our 4 beliefs.

1. People are good for you

Employee engagement has been shown to boost productivity by up to 38 %. Engaged customers translate to increased revenues, profitability, and market share. So the question is no longer why, but how.

2. Holistic approach

If corporate brand identity, employee or customer engagement and corporate social responsibility are intertwined, then a holistic approach through proven formats is more effective. It turns out that we know how to do so.

3. Platform drives transformation

To measure is to know. Where is your organisation today? Where do you want to go? What are you currently doing? How are you doing it? Data are key during a transformation process and need to be analysed via a state-of-the-art platform.

4. Fun (seriously) drives results 

Change can be fun! Active experiences are a great way to open the hearts and minds of your community. Finding the right balance between fun and serious is what we do, by using learning and gamification techniques in all areas.

Engagement in the modern workplace and beyond.

Companies with engaged people run twice the revenu and four times the profit compared to companies with disengaged people (source: Harvard Business Review).

Your community needs unforgettable shared experiences that elevate and inspire everyone to achieve more. Our experts help you find the right balance to create and roll-out your engagement program, whether you have a small or big business, whether you're growing drastically or going through a transformation process, whether it's focused on internal or external stakeholders.

We help you set out a trajectory for more energy and engagement, with bespoke workshops, coaching sessions, events and challenges - reigniting your corporate brand values, in line with your strategy and CSR initiatives. 

We bundle strategic insights with communication skills and operational knowhow. We've been in business since 1999 in +10 countries, worked with +60 nationalities of different generations and we know how to tackle this! 

Our approach.

Supported by the platform.

We believe in the power of mixing online and offline to drive engagement. We developed a MATURE cloud based platform that is being used by thousands of Herculean fans globally. The platform can be parametrised to your needs.

Communication and organisation are key: Unify your organisation around a single cloud-based platform where all your engaging activities are grouped and measured. Just in a few mouse clicks.

Do you need one view on all your events, workshops, programmes, challenges, surveys, pictures, CSR... that engage your community? We have everything in store to give you peace of mind, backed up with a useful overview of data that you want to measure. You will save a lot of time and energy. No more administrative hassle!  

Sharing experiences in the digital age.

We touch people through our unique set of combined talents in gamification, tech, sportainment and business coaching. We take care of your people engagement programs, employer branding, sustainable well-being programs, corporate events, team coaching, change management trajectories and even your corporate social responsibility

Expert know-how

Years of international experience in sportainment, brand activation, coaching and corporate wellbeing. Events, festivals, workshops, formats, coachings, CSR: we can do it.

Customisable platform

We configure your platform with your trajectory, events, calendar, challenges, photo albums, online coin shop, SDG's and so much more. In your look & feel aimed to engage your community.

Cloud-Based Technology

Our platform was first developed 20 years ago on a solid architecture and it has evolved since then. That's what you get when your founder used to be an IT architect. 

It works

Thousands of customers have been participating in at least one of our formats, events and workshops. We challenge you to identify an unhappy customer.

The power of shared experiences.

Our business units Hercules Trophy, Hercules Academy, Hercules Projects, Pink Ladies Games, Pride Games and even the platform all have one thing in common: the same Herculean DNA. 


Our mother always said: "You have two ears and one mouth. Listen twice as much as you speak." That's exactly what we do and we do it very actively. 

We throw your needs in our creative transformation machine (=our team). Then we come up with the magical plan, tailored to your budget and ambitions.

It's us. We will energise your brand and people with utmost respect of your existing company culture. We won't sleep until your community is engaged.

Contact me with more information.

"It takes 20 years to become an overnight success. We are now a sustainable cooperative entity helping brands and organisations energise people. It's the unique combination of Herculean know-how, technology and DNA that does the trick."

Yves Vekemans | Founder Herculean Coop

"Yes, we love to create engagement programmes. But let's not forget our own CSR program: The Pink Ladies Games. Inspired by the United Nations Sustainable Development Goals 3 and 5, it's our dream to roll out this women empowerment concept globally in the next decade."

Inge Van Belle | co-Founder Herculean Coop

We help you build your tribe.