Need an energised organisation or brand?

We have the platform and the formats just for that. #weareherculean

Our 4 beliefs

1. People are good for you

Employee engagement has been shown to boost productivity by up to 38 %. Engaged customers translate to increased revenues, profitability, and market share. So the question is no longer why, but how?

2. Proven formats

If corporate brand identity, employee or customer engagement and corporate social responsibility are intertwined, then a holistic approach through proven formats is more effective. It turns out that we know how to do so.

3. Platform for transformation

To measure is to know. Where is your organisation today? Where do you want to go? What are you currently doing? How are you doing it? Data are key during transformation.

4. Fun (seriously) drives results 

Change should be fun! Fun is a great way to win the hearts of your community. Finding the right balance between fun and serious is what we do, by using learning and gamification tactics in all areas.

Engagement makes the difference

Our experts help you find the right balance to create and roll-out your engagement program, whether you have a small or big business, whether you're growing drastically or going through a transformation process, whether it's focused on internal or external stakeholders.

We help you set out a trajectory for more energy and engagement, with bespoke workshops, coaching sessions, events and challenges - reigniting your corporate brand values, in line with your strategy and CSR initiatives. 

We bundle strategic insights with communication skills and operational knowhow. We've been in business since 1999 in +10 countries, worked with +60 nationalities of different generations and we know how to tackle this! 

Platform based

We believe in the power of mixing online and offline to drive engagement. We developed a mature cloud based platform that is being used by thousands of Herculean fans globally. The platform can be parametrised to your needs.

Communication is key: Unify your organisation around a single cloud-based platform where all your engaging activities are grouped and measured.  

Do you need one view on all your events, workshops, programs, challenges, surveys, pictures... that engage your community? We have everything in store to give you peace of mind, backed up with useful insights. You will save a lot of time and energy.  

People in the digital age

We touch people through our unique set of combined talents in gamification, tech, sportainment and business coaching. We take care of your people engagement programs, employer branding, sustainable well-being programs, corporate events, team coaching, change management trajectories and even your corporate social responsibility

Expert know-how

Years of international experience in sportainment, brand activation, coaching and corporate wellbeing. Events, festivals, workshops, formats, coachings, CSR: we can do it.

Customisable platform

We configure your platform with your trajectory, events, calendar, challenges, photo albums, online shop and so much more. In your look & feel aimed to engage your community.

Cloud-Based Technology

Our platform was first developed 20 years ago on a solid architecture and it has evolved since then. That's what you get when your founder used to be an IT architect. 

It works

Thousands of customers have been participating in at least one of our formats, events and workshops. We challenge you to identify an unhappy customer.

Getting on board has never been that simple

Our business units Hercules Trophy, Hercules Academy, Hercules Projects, Pink Ladies Games, Pride Games and our state of the art platform all have the same Herculean DNA in common. 


Our mother always said: "You have two ears and one mouth. Listen twice as much as you speak." That's exactly what we do and we do it very actively. 

We throw your needs in our creative transformation machine (=our team). Then we come up with the magical plan, tailored to your budget and ambitions.

It's us. We will energise your brand and people with utmost respect of your existing company culture. We won't sleep until your community is engaged.

"It takes 20 years to become an overnight success. We are now a sustainable cooperative entity helping brands and organisations energise people through our online platform and formats. It's the unique combination of Herculean know-how, technology and DNA that does the trick."

Yves Vekemans | Founder Herculean Coop

"Yes, we love to create engagement programs for organisations and brands. But let's not forget our own CSR program: The Pink Ladies Games. Inspired by the United Nations Sustainable Development Goals 3 and 5, it's our dream to roll-out this women empowerment concept globally in the next decade."

Inge Van Belle | co-Founder Herculean Coop

We energize people and brands